试论媒体融合时代高校电视台性质及定位

随着我国有线电视事业的发展,校园电视台已悄然走过三十多个年头,曾经为校园文化地传播发挥了巨大的作用,近年来,随着现代广播电视技术的发展,以及网络技术的冲击,过去存在于大多数高校的校园电视台逐渐消失,或者功能逐渐被淡化,在现阶段大力提倡媒体融合时代,本文通过对高校电视台所属性质的分析,对高校电视台重新定位,提出高校电视台应该坚持发挥高校舆论喉舌的宣传阵地作用,进一步拓宽工作渠道,加大为教育教学服务的力度,把高校电视台建设成校园舆论高地,打造高校学生理想的实践基地。

Along with the development of the cause of the cable,the campus television station has quietly walked more than 30 years,once for campus culture dissemination has played a huge role,in recent years,with the development of radio and television technology,as well as the impact of network technology,the past exists in most colleges and universities campus television gradually disappear,or functionality are becoming increasingly blurred,in the era of media fusion has been promoted at present stage,this article through the analysis of university TV station belongs to nature,to the university TV station,proposes university TV station should stick to play a role of the propaganda mouthpiece of public opinion in institutions of higher learning,and further widen the channel of the work,The university TV station should be built into a high ground of campus public opinion and an ideal practice base for college students.