以市场需求为导向的高职商务英语专业建设改革探索

随着全球化进程加速和我国经济的飞速发展,英语应用能力在国际贸易中的重要性日益凸显。社会对应用型商务英语人才广泛的需求,使得商务英语专业招生、就业形势良好。高职院校开办的商务英语专业已成为学生的热门选择。然而,由于市场竞争日益激烈,企业对人才的要求越来越高,很多传统的教育模式已经无法适应我国经济市场对人才的需求,因此,高职商务英语专业建设的改革迫在眉睫。本文从人才培养模式、教学体系、实践教育机制以及教学质量评价方式四个方面深入探讨了高职商务英语专业建设的改革,以期能够提高高职院校商务英语人才的综合素质和职业能力,从而让学生更好地适应市场的需求。

With the acceleration of globalization and the rapid development of China’s economy,the importance of applying English into practical use in international trade has become increasingly prominent.The society’s extensive demand for talents in this field makes business English popular among students concerning their consideration of choosing a major in college.However,due to the increasingly fierce competition and high demand of enterprises for talents,may traditional teaching modes have been unable to meet the needs of the market.Therefore,the construction of business English reform in vocational colleges is imminent.This paper explores the reform from four aspects:talent training mode,teaching system,practical education construction mechanism and teaching quality evaluation method,with the purpose of improving the comprehensive quality and professional capability of business English talents in vocational colleges,so that students can better adapt to the needs of the market.