酒店管理专业市场营销课程项目教学实践探讨

项目教学是高职教育及应用型本科教育的重要形式,本文通过对项目教学理论进行梳理,总结出目前项目教学中出现的问题,基于面向专业群的岗位能力分析,以市场营销课程为中心,以企业真实项目为载体,设计出一套完整的酒店市场营销项目课程运行模式,开发项目课程教学资源等构建路径,推进实践教育项目课程改革。

The project is the teaching of higher vocational education and the important form of applied undergraduate education,this article through reviewing the theory of project teaching,summarizes the problems arising from the project teaching,based on the professional group of oriented post ability analysis,take the market marketing course as the center,to enterprise real projects as the carrier,design a set of complete hotel marketing program running mode,development project build path,such as teaching resources,promote the reform of curriculum education and practical projects.