融合创客教育理念的高职《市场营销学》课程教学改革研究

为提高高职《市场营销学》课堂教学改革做出了重要的引导效益。为此应当从教学理念、教学思路、教学设计、教学评价四个方面,逐步扩大对创客教育理念的应用。以新观念、新技能为主加强市场营销课程转型升级,从而满足培养学生市场营销素养的教学目标。

In order to improve the higher vocational"marketing"classroom teaching reform has made an important guiding benefit.Therefore,we should gradually expand the application of makers’educational concept from four aspects:teaching concept,teaching idea,teaching design and teaching evaluation.New ideas and new skills should be given priority to the transformation and upgrading of marketing courses,so as to meet the teaching objectives of cultivating students’marketing literacy.