基于“互联网+”背景下工商管理课程设置优化的实践研究

基于"互联网+"背景下工商管理课程设置优化具有深厚的理论根基、现实需求、教学改革迫切性。"互联网+"背景下工商管理课程设置优化具有其内在的动力机制:一是"互联网+"构成了供给侧结构改革的一个主要内涵;二是"互联网+"重构了工商管理的知识体系;三是实体经济的低迷需要企业实体引入互联网相关管理知识。基于"互联网+"背景下工商管理课程设置优化应当遵循这样几个原则:课程设置应突出实用性方向、有助于产业结构的优化升级、有助于促进创新创业。基于"互联网+"背景下工商管理课程设置优化的实践策略可以尝试项目化的课程设置策略、"翻转课堂"式的课程教学设置策略、产融结合式的课程教学设置策略等。

Based on the background of"Internet+",the optimization of business administration curriculum has a profound theoretical foundation,practical needs,and teaching reform urgency.Under the background of"Internet+",the optimization of business administration curriculum has its internal dynamic mechanism.Second,"Internet+"has reconstructed the knowledge system of business administration.Third,the downturn in the real economy requires enterprises to introduce internet-related management knowledge.Under the background of"Internet plus",the optimization of business administration curriculum should follow the following principles:the curriculum should focus on practicality,contribute to the optimization and upgrading of industrial structure,and promote innovation and entrepreneurship.Under the background of"Internet+",the practice strategy of optimizing business administration curriculum setting can try the project-based curriculum setting strategy,the"flipped classroom"curriculum setting strategy,the industry-finance combination curriculum setting strategy and so on.