融媒时代非遗美学传承与大众传播研究

非遗美学传播为深化艺术交流、增进人民感情、推动文化走出去,搭建了平台,提供了动力。融媒形势下,中国非遗美学要顺势而为,明确传播的定位,构建规模化传播平台,发挥中方比较优势,创新发展理念、优化传播方式、完善管理模式,实现非遗美学从走出去到走进去的实质转变。

The spread of intangible cultural heritage aesthetics has built a platform and provided a driving force for deepening artistic exchanges,enhancing people’s feelings and promoting culture to go global.Under the situation of media integration,Chinese intangible cultural heritage aesthetics should take advantage of the trend,make clear the positioning of communication,build a large-scale communication platform,give play to China’s comparative advantages,innovate the development concept,optimize the communication mode,improve the management mode,and realize the substantial transformation of intangible cultural heritage aesthetics from going global to going in.