新媒体时代牢牢把握高校意识形态话语权

Firmly grasp the ideological discourse power of colleges and universities in the new media era

新媒体场域已成为高校师生话语交流的重要"场所"。新媒体时代高校主流意识形态话语呈现主体多元化、媒介多样化、形态碎微化等新特征,主流意识形态话语权威受到挑战,话语生态"把关"难度加大,话语符号面临"弱化"风险。同时,新媒体场域也为做好宣传思想工作提供了新的空间和可能。我们要"因势而谋、应势而动、顺势而为",广泛凝聚网上网下力量,深入推进媒体融合,有效实现话语转换,综合运用新媒体新技术,推进高校主流意识形态话语在新媒体场域更广泛、更接地气、更精准有效。

The new media field has become an important“place”for the discourse exchange between teachers and students in colleges and universities.In the new media era,the mainstream ideological discourse of colleges and universities presents new characteristics,such as diversification of subjects,diversification of media,fragmentation of forms and so on.The discourse authority of mainstream ideology is challenged,it is more difficult to“check”the discourse ecology,and the discourse symbols face the risk of“weakening”.The new media field also provides new space and possibility for us to do a good job in the publicity and ideological work of colleges and universities.We should“plan according to the situation,act in response to the situation,and act in accordance with the trend”,widely pool online and offline forces,deeply promote media integration,effectively realize discourse conversion,and comprehensively use new media and new technologies to promote the mainstream ideological discourse of colleges and universities be more extensive,grounded,accurate and effective in the new media field.