跨文化交流视阈下东盟对中日情感话语比较研究

A Cross-cultural Comparison of Emotional Discourses within ASEAN of China and Japan

随着“一带一路”建设的深入推进,中国—东盟合作红利日益释放,双边关系正驶入新的历史高点。在跨文化交流层面,中国—东盟关系也暴露出认知对称失调、信号解码模糊及情感话语误解等问题,亟须对中国—东盟情感话语进行深入剖析,以研判缺陷短板。不同于周边其他大国,日本—东盟的跨文化交流具有独特的实践经验与鲜明的特征表现,可作为参照国进行比较分析。文章基于跨文化交流理论,试图构建东盟对中日情感话语分析框架,从个人主义与集体主义、权力距离、男性文化与女性文化、不确定性规避、长期导向与短期导向五个维度,运用GDELT数据库、赫斯特指数算法进行分析,挖掘当前中国—东盟跨文化交流中存在的问题、影响因素及可借鉴经验,并尝试在理论层面围绕“认同协商”“面子协商”和多元外交来探讨未来中国—东盟跨文化交流的实施机制。文章认为,应当根据形势变化的需要,以经贸合作搭桥,以建设“中国—东盟命运共同体”“共同背景知识”为着力点,重视国家间情感变化的影响因素,宣讲“好中国”的“活”故事,形成多元文化要素互动渗透机制,推介中国真实形象,增加国家和民族间文化认同度,切实打造中国—东盟文化共同体,以助推人类命运共同体的建构。

As the Belt and Road Initiative continues to make progress,the dividends of China-ASEAN cooperation continue to accrue,with relations between China and ASEAN at a historical high.While so,a number of problems have emerged with respect to various aspects of cross-cultural communications,including rising cognitive asymmetries,ambiguous signaling,and emotional discourse shaped by misunderstanding.To address these shortcomings,it is critical to conduct an in-depth analysis of the emotional discourse between China and ASEAN.Unlike other major neighboring countries,there are unique aspects of Japan’s cross-cultural exchanges with ASEAN that can be used as a reference for comparative analysis.On the basis of cross-cultural communications theory,this study constructs an analytical framework to understand the emotional discourse between ASEAN and China and ASEAN and Japan.This framework considers five dimensions:individualism versus collectivism,power distance,masculinity versus femininity,uncertainty avoidance,and long-term versus short-term orientation.Utilizing the GDELT database,this study deploys Hurst analysis to identify the main problems,influencing factors,and lessons learned from contemporary cross-cultural exchanges between ASEAN and China.At the theoretical level,it attempts to expound on cross-cultural communications mechanisms prevalent in exchanges between China and ASEAN,including“identity negotiation”,“face negotiation”and pluralistic diplomacy.The article argues that economic and trade cooperation should be used as a bridge to advance efforts to build a“China-ASEAN Community with a Shared Future”on the basis of“shared background knowledge”Attention should also be paid to key influencing factors,such as emotional changes between countries.Meanwhile,China needs to promote vivid positive narratives about its developmental story and shape an interactive and dynamic means of pluralist cultural penetration.