海外旅游网络交互行为研究进展——基于WOS二十年文献分析

Research Progress of Online Interactive Behavior of Overseas Tourism——Based on Literature Analysis of WOS in the Past 20 Years

互联网技术改变了人们的生活方式,社交媒体在旅游活动各个阶段发挥重要作用,旅游网络交互行为成为研究热点。文章运用Citespace和Nvivo软件对2000年至今二十年WOS核心合集中的251篇论文进行系统梳理和比较分析。结果表明:(1)研究经历了初期探索、缓慢发展和快速演进三个阶段。(2)理论主要源于心理学、社会学领域,缺乏对传播学、情报学等领域理论的应用。(3)研究方法以定量研究为主,缺乏对网络数据进行定量与定性的综合分析。(4)内容方面主要从消费者与企业视角展开研究,较少从政府、当地居民等视角进行分析;影响因素方面缺乏对政治和个体情感因素的具体分析以及从网络交互本身进行系统的分析与探索。据此,对未来研究进行展望。

Social media plays an important role in tourism activities and tourism network interaction behavior becomes a hotspot.By analyzing 251 papers in WOS core journals with CiteSpace and NVivo from 2000 to present,the author finds that the research has gone through initial exploration,slow development and rapid evolution;Related theories are mainly from psychology and sociology instead of communication and information science;Quantitative research is mainly used while quantitative and qualitative comprehensive analysis is not enough;Researches are mainly carried out from the perspective of consumers and enterprises,less from the government and local residents;The discussion on political factors,individual emotions and network interaction is not enough.