跨境电商产业学院建立探究——以辽宁自由贸易试验区大连片区为例

Research on the Establishment of Cross-border E-commerce Industry College——Taking the Liaoning(Dalian) Pilot Free Trade Zone as an Example

随着数字经济的飞速发展,利用互联网进行线上国际贸易活动的跨境电商成为外贸新形态。大连自贸片区作为引领东北地区对外开放的战略高地,在区域内建立跨境电商产业学院,对大连自贸片区企业扩大海外市场、拓展营销渠道、拉动地方经济发展具有重要意义。在充分调研大连自贸片区企业人才缺口的基础上,深入分析了建立跨境电商产业学院的必要性,明确了产业学院培养“特色型支柱产业人才”和建设“跨境电商人才数据平台”的发展目标。继而提出由企业依托高校建立跨境电商二级产业学院、高校依托企业建立自贸片区实训基地,形成校内授课、校外实训的产教融合方案,为构建大连自贸片区跨境电商人才培养体系提供参考。

As the opening up front of Northeast China,the e-commerce college in Dalian free trade zone is established to expand overseas markets,which is of great significance to expand marketing channels and stimulate local economic development.This paper deeply analyzes its necessity of the e-commerce college,discusses its policy advantages and the goal of building a"cross-border e-commerce talent data platform".It is suggested that enterprises cooperate with universities to establish e-commerce colleges and free trade area training bases with on-campus teaching and offcampus training.It can be a reference for the construction of the cross-border e-commerce talent training system in the Dalian free trade zone.