传统文化主题创意产品的设计思维研究——以伏羲女娲液体香薰瓶为例

Research on Design Thinking for Creative Products with Traditional Cultural Themes——Taking the Fuxi and Nüwa Liquid Aromatherapy Bottle as an Example

传统文化为现代设计提供了丰富的主题和素材,传统文化主题的创意产品设计则承载了文化输出的使命。在这一过程中,产品的功能与审美应当为文化输出提供支持,以满足大众多元的消费需求。从“体用”关系的角度出发,探讨守正创新的设计思维,以伏羲女娲液体香薰瓶的设计实践为例,展示一种与通常的工业产品设计不同的创意思维方式,并详细说明其创作过程。

Traditional culture provides rich themes and materials for modern design,and the creative product design of traditional culture theme also carries the mission of cultural output.In this process,the function and aesthetics of the product should provide support for cultural output to meet the diverse consumer needs of the public.From the perspective of the relationship between'form and function',this paper discusses the design thinking of adhering to tradition while innovating.Taking the design practice of Fuxi and Nüwa Liquid aroma bottle as an example,it shows a creative thinking mode different from the usual industrial product design,and explains its creative process in detail.