南岗千年瑶寨旅游IP建构策略探究

Research on the Construction Strategy of Tourism IP in Nangang Millennium Yao Village

在文旅融合与乡村振兴的背景下,塑造旅游IP将有助于民族村寨的文化传承、创新及其旅游经济的发展。南岗千年瑶寨是一座旅游资源丰富、民族风情浓郁的少数民族村寨,具备打造旅游IP的天然优势。从游客需求、旅游资源、旅游体验三方面入手,探索符合千年瑶寨的旅游IP构建方式,为千年瑶寨的文旅发展提供了一条可参考的行动路径,对千年瑶寨的文化表达与经济发展有着重要意义。

In the context of cultural tourism integration and rural revitalization,shaping tourism IP will help the cultural inheritance and innovation of ethnic villages and the development of their tourism economy.As a minority village with abundant tourism resources and rich ethnic customs,Nangang Millennium Yao Village has the natural advantage of creating tourism IP.This paper explores a way to build tourism IP in line with Nangang Millennium Yao Village from three aspects:tourist demand,tourism resources and tourism experience.The study provides a reference action path for the tourism development of Nangang Millennium Yao Village,which is of great significance to the cultural expression and development of Nangang Millennium Yao Village.