身份建构、文化认同与文明互鉴——全球化视野下中国国家视觉形象设计的时代命题

Identity Construction, Cultural Recognition and Mutual Learning Among Civilizations——The Era Proposition of China’s National Visual Image Design Under the Globalization Perspective

从历史的宏大视角梳理作为文化软实力的国家形象及其视觉呈现载体,尤其是中国国家视觉形象的阶段性变迁。在此基础上,指出以文化为核心的国家形象的建构,尤其是国家视觉形象的塑造理应在设计上形成有关身份构建、文化认同与文明互鉴的高度自觉,这是全球化视野下中国国家视觉形象设计面临的时代命题。

This paper tries to sort out the national image and its visual presentation as the cultural soft power from a grand historical perspective, especially the phased changes of China’s national visual image. On this basis, it points out that the construction of national image with culture as the core, especially the shaping of the visual image, should form a high consciousness of identity construction, cultural recognition and mutual learning among civilizations in design, which is the era proposition that China’s national visual image design is facing under the globalization perspective.