基于五感体验的博物馆彩妆文创产品设计研究——以三星堆博物馆为例

Research on Museum Makeup Cultural and Creative Product Design Based on Five Senses Experience——Take Sanxingdui Museum as an Example

探索五感体验下博物馆彩妆文创产品的特点,分析博物馆彩妆文创产品设计的现状及其发展趋势,并以三星堆博物馆为例,总结五感体验下三星堆博物馆彩妆文创产品的设计框架,提出五感体验下三星堆博物馆彩妆文创产品的设计路径。彩妆文创产品可以促进博物馆文化的创新性转化与国货彩妆品牌的价值构建,不仅可以提升彩妆文创产品的文化内涵,增强消费者与彩妆文创产品之间的互动性,而且有助于博物馆文创产品的品牌化发展,提高博物馆文创产品的品牌竞争力和影响力。

This paper explores the characteristics of museum makeup cultural and creative products under the five sense experience,analyzes the current situation and development trend of museum makeup cultural and creative product design,and takes Sanxingdui Museum as an example,summarizes the design framework of Sanxingdui Museum makeup cultural and creative products under the five sense experience,and puts forward the design path of Sanxingdui Museum makeup cultural and creative products under the five sense experience.Makeup cultural and creative products can promote the innovative transformation of museum culture and the value construction of domestic makeup brands.It can not only enhance the cultural connotation of makeup cultural and creative products,enhance the interaction between consumers and makeup cultural and creative products,but also contribute to the brand development of museum cultural and creative products and improve the brand competitiveness and influence of museum cultural and creative products.