迪士尼动漫衍生品的设计语意表现研究

Research on the Semantic Performance of the Designs of Disney Animation Derivatives

迪士尼是美国最具代表性的动画工作室之一,其开创了动漫衍生品的先河。从产品语意学的角度出发,对迪士尼动漫衍生品的设计案例进行分析,并从语意提取、形态表现、隐喻运用、文化输出等方面探索动漫衍生品的设计原则与方式,以期能够为国内动漫衍生品的设计打开新视野,为尚处于起步阶段的国内动漫衍生品设计带来借鉴与思考。

Disney is one of the most representative animation studios in the United States,which pioneered animation derivatives.From the perspective of product semantics,this paper analyzes the design case of Disney animation derivatives,and explores the design principles and methods of animation derivatives from the aspects of semantic extraction,morphological expression,metaphor application,and cultural output,so as to open a new vision for the design of domestic animation derivatives,and bring reference and thinking for the design of domestic animation derivatives that are still in the initial stage.