助推“中国新制造”:东莞工业设计产业发展的现状调查与对策研究

Boosting "New Manufacturing in China":Survey and Countermeasure Research on the Development of Dongguan’s Industrial Design Industry

高质量的“服务型制造”已逐渐成为我国制造业发展的趋势。在产业升级的大背景下,以素有“世界工厂”之称的中国制造业样本城市——东莞为考察对象,重点对东莞工业设计产业进行研究,采用文献法、访谈法和实地考察法对其发展现状进行调查与分析,厘清目前东莞工业设计产业发展的优势与不足,并针对设计政策扶持力度较弱、品牌号召力不足、制造业设计能力结构性失衡现象严重,以及设计市场不完善等瓶颈问题,提出相应的建议,以期能够探寻出设计创新驱动“中国新制造”的“东莞方案”,为我国其他制造业城市的转型发展提供一定的借鉴与参考。

High-quality"service-oriented manufacturing"has gradually become the trend of China’s manufacturing industry.Under the background of industrial upgrading,Dongguan,a sample city of China’s manufacturing industry known as the"world’s factory",is taken as the research object.This paper focuses on the research of its industrial design business,investigates and analyzes its development status by literature method,interview method and field investigation method,clarifies the advantages and problems of the development of the industrial design industry in Dongguan,and puts forward targeted suggestions for the bottleneck problems such as weak policy supportinsufficient brand appeal,serious structural imbalance of manufacturing design ability and the lack of a sound market environment,in order to find design-powered solution for driving"China new manufacturing"and provide some reference for the development and transformation of other manufacturing cities in China.