摘要
消费者说,从牛奶的包装变化上,可以看见一个时代的变迁;管理大师说,拨开乳品业飞驰的浮云,可以窥见一个隐形掠金者的腾挪大法。每天满足全球160多个国家和地区中数亿人的需求。利乐,不止是"包装提供商",更是乳品巨头背后的巨头。发家于瑞典,成长于欧洲,扩张在中国。从技术到理念,Tetra Pak(利乐)一直先于他人,这是利乐的包装王国日渐强大的原因所在,也是利乐一骑绝尘在整个乳品领域狂掀风浪的开始。
Consumers say that you can see the change of time in the evolution of milk packaging. Management masters claim if you push aside the floating clouds of the dairy industry, you can get a glimpse of an invisible gold looter’s deft steps.Meeting the needs of hundreds of millions of people in more than 160 countries and regions around the world evert day, Tetra Pak is more than a mere "packaging provider", but a colossus behind dairy giants.
出处
《创新世界周刊》
2020年第9期62-65,6,共5页
Innovation World Weekly
