本土化!宝洁在华三十年

Localization! 30 years of P&G in China

飘柔、海飞丝、潘婷、沙宣、碧浪、汰渍……这些熟悉的品牌,影响了改革开放后几代中国人。从最初的卖方市场到现在的买方市场,从传统零售到如今的大数据时代新零售,根植中国已整整三十年的宝洁公司,凭借181年的企业文化积淀,经受住种种考验,成功在中国实现了国际品牌本土化。

Rejoice, Head&Shoulders, Pantene, VS Sassoon, Ariel, Tide…All these familiar brand names have been influencing generations of Chinese people since the introduction of the reform and openingup policy.From the previous sellers’ market to the current buyers’ market, from traditional retail to new retail modes in the "big data" era,P&G, with its 181-year-old corporate legacy and three decades of experience in the Chinese market,has weathered all kinds of tests and challenges, and successful y achieved the localization of international brands.