新商科背景下商科高校创新创业文化现状调查及优化对策

Investigation and Optimization Measures of the Current Situation of Innovation and Entrepreneurship Culture in Business Universities under the Background of New Business Studies

校园文化是高校创新创业教育的土壤和阳光。在新商业、新模式、新技术的背景下,该文对国内5所商科校园创新创业文化进行了问卷调查,根据数据结果提炼出商科校园创新创业文化建设存在的共性问题及原因,最后针对性提出有效的优化措施,以期促进商科高校高质量发展。

Campus culture is the foundation and catalyst for innovation and entrepreneurship education in universities.Against the backdrop of new businesses,models,and technologies,this article conducted a questionnaire survey on the campus innovation and entrepreneurship culture in five domestic business schools.Based on the data results,it distilled the common problems and underlying reasons in the construction of innovation and entrepreneurship culture in business schools.Finally,targeted and effective optimization measures were proposed to promote the high-quality development of business schools.