新质生产力背景下创新型运营管理课程教学改革研究

Research on the Teaching Reform of Innovative Operation Management Courses in the Context of New Quality Productivity

与新质生产力匹配的是能创造新质生产力的战略人才和能熟练掌握新质生产资料的应用型人才。在新质生产力要求下,高校需要培养学生创新思维与行动逻辑能力,而创新型运营管理更加强调创新:新经营理念、创造性互动、新市场、新价值。因此,创新型运营管理课程设计应该从思维理念与管理知识两方面进行创新导向的体系化设计,并强调理论性与实用性的统一。基于创新型管理课程的特点提出整合创新思维与管理知识,整合学生需求与教育者灵感,激发学生学习兴趣,把握学生需求,运用多元教学方式,进行创新理念、知识与实践4个方面综合教学理念及思维逻辑循环。开放式互动教学模式应该从主体开放、内容开放、方法开放、场地开放4个方面考虑,设计由教、讲、导、做、问、评与改7个环节及2个循环组成的集成式闭环的教学方法,有效提高了创新型运营管理课程的教学效果。

Matching with the new quality productivity are strategic talents who can create new quality productivity and applied talents who can master new quality means of production.Under the requirement of new quality productivity,it is more necessary to cultivate students'innovative thinking and action logic ability.Innovative operation management puts more emphasis on innovation including new management concepts,creative interaction,new markets and new values.Therefore,the course design for innovative operation management should have an innovation-oriented systematic design from the concept of thinking and management knowledge,emphasizing the mutual unity of theory and practicality.And emphasize the unity of theory and practicality.Based on the characteristics of innovative management courses,it is proposed to integrate innovative thinking and management knowledge,integrate students'needs and educators'inspirations,stimulate students'interests,grasp students'needs,use diversified teaching methods,and carry out comprehensive teaching concepts and logical cycles of thinking in terms of innovative concepts,knowledge and practice.The open interactive teaching mode should be considered from three aspects:subject openness,content and method openness,and site openness.The teaching method of designing seven links,including teaching,lecturing,guiding,doing,questioning,evaluating and correcting,and two loops consisting of an integrated closed loop,has effectively improved the teaching effect of the innovative operation management course.