新文科背景下产教融合协同育人模式在工商管理专业人才培养中的探索与实践

Exploration and Practice of Industry-Teaching Integration and Collaborative Educational Model in Talent Cultivation of Business Administration Majors in the Context of New Liberal Arts

该文探讨了新文科背景下工商管理专业人才培养方面存在的不足,重点介绍了产教融合协同育人模式的构建与实施。通过双师协同教学、竞赛引领的项目化教学、企业实习实践及产学合作育人等多种方式,有效整合学校与企业资源,提升了学生的职业素养和实践能力。该模式的实施推动了教育与产业的深度融合,为培养适应新时代需求的高素质工商管理人才提供了有力保障。

This paper discusses the deficiencies of talent cultivation for business administration majors in the context of new liberal arts,focusing on the construction and implementation of the industry-teaching integration and collaborative education model.Through various methods such as dual-teacher collaborative teaching,competition-led project-based teaching,enterprise internship practice and industry-academia cooperation in educating people,it effectively integrates the resources of the school and the enterprise,and enhances the students'professionalism and practical ability.The implementation of the model promotes the deep integration of education and industry,and provides a strong guarantee for the cultivation of high-quality business administration talents adapted to the needs of the new era.