“双高”背景下基于OBE理念的网络营销课程教学改革

Teaching Reform of Network Marketing Course Based on OBE Concept under the Background of“Double High”

在“双高”职业院校建设背景下,针对市场营销行业结构调整和数字化转型升级,将OBE(Outcome-Based Education)理念融入网络营销课程,对接数字经济下的岗位需求,重构教学目标;剖析网络营销教学问题,反向重构课程内容体系;深入挖掘网络营销课程各模块的课程思政,践行思政育人,基于学习通数据平台,推行“课前导学、课中研学、课后践学”的混合式教学模式,完善教学体系。

Under the background of the construction of“double-high”vocational colleges,aiming at the structural adjustment and digital transformation and upgrading of the marketing industry,the OBE concept is integrated into the network marketing course,docking the job needs under the digital economy,and restructuring the teaching objectives;Analyze the problems of network marketing teaching,reverse reconstruct the course content system;Dig deep into the curriculum ideology and politics of each module of the network marketing course,practice curriculum ideology and politics education,based on Xuexitong platform,carry out the mixed teaching mode of“guiding learning before class,researching learning during class,practicing learning after class”,and improve the teaching system.