新文科背景下以“双创”能力培养为导向的文创产品创意设计课程教学改革与实践

Teaching Reform and Practice of the Course Creative Design of Cultural and Creative Products Guided by the Cultivation of Innovation and Entrepreneurship Ability in the Context of New Liberal Arts

将“双创”教育融入新文科建设是当前高校推进学科发展的重要任务。该文从文化产业管理专业的角度,通过文创产品创意设计课程的教学与学情跟踪,反思在实践教学中该课程的教学现状与问题,并探讨在新文科理念指引下,以“双创”能力培养为导向,采用创新型项目式教学模式进行课程教学与改革,从教学内容、教学方法以及考核方式等方面进行探索实践,以满足“双创”背景下文创产品设计人才培养的需求。

Integrating innovation and entrepreneurship education into the construction of new liberal arts is an important task for universities to promote the development of disciplines.From the perspective of cultural industry management,this article reflects on the current teaching situation and problems in practical teaching of the creative design course of cultural and creative products through teaching and learning situation tracking,and explores the use of innovative project-based teaching models for curriculum teaching and reform under the guidance of new liberal arts concepts,guided by the cultivation of innovation and entrepreneurship capabilities,and explores and practices from aspects such as teaching content,teaching methods,and assessment methods,to meet the needs of cultivating innovative product design talents in the context of contemporary innovation and entrepreneurship.