混合式教学在高校经管专业实训课教学中的应用研究——以市场调查与预测课程为例

Research on the Application of Blended Teaching in the Teaching of Practical Training Courses on Business and Management in Universities——Taking the Course of Market Research and Forecasting as an Example

混合式教学对高校的教育改革和教学实践具有重要意义。该文首先阐述了混合式教学的国内外研究现状,对高校混合式教学实施现状进行分析,以市场调查与预测课程为例,进行混合式教学设计,并以电子商务班为实践对象,对混合式教学设计进行为期一学期的实践教学,对该课程的混合式教学效果进行分析,最后,对混合式教学改革的实践进行反思。

Blended teaching is of great significance to the educational reform and teaching practice in universities.This paper first describes the research status of blended teaching at home and abroad,analyzes the implementation status of blended teaching in universities,designs blendedt eaching method with the course of market research and prediction as an example,and conducts a semester long practical teaching of blended teaching design with the e-commerce class as the practice object,and analyzes the blended teaching effect of this course,finally,rethinks the practice of blended teaching reform.