基于应用型人才培养的商业摄影课程创新探索

Innovative Exploration for the Curriculum of Commercial Photography Based on the Cultivation of Applied Talents

商业摄影课程是四川电影电视学院戏剧影视导演、影视编导专业为适应国家创新驱动发展战略对新文科人才的迫切需求而开设的一门必修课程。教学团队以学生为中心,立足创新人才培养的目标,在明确传统教学模式与影视行业实际发展需求不平衡不匹配的基础上,根据应用型人才培养要求,在课程体系建设方面有计划、有步骤地引入新技术手段和“产出导向”理念,配合教学资源综合运用以及理论与实践深度融合,实现将教学转化为影视广告行业标准创作流程的理实一体化课程创新探索。

Commercial photography is a required course offered by the department of drama and film directing and the department of film and television production at Sichuan Film and Television University,in response to the urgent need for new liberal arts talents in accordance with the national innovation-driven development strategy.The teaching team is student-centered and based on the goal of cultivating innovative talents,on the basis of clarifying the causes of the imbalance and mismatch between traditional teaching models and the actual needs of the film and television industry,and in accordance with the requirements of cultivating applied talents,the team introduces new technological means and OBE teaching methods in a planned and step-by-step manner.The teaching group comprehensively utilize teaching resources and deeply integrate theory and practice in the construction of the curriculum system,further realizing the integration of theory and practice curriculum innovation exploration that transforms teaching into the standard production process of the advertising industry.