文旅融合背景下内涵式旅游人才素质培养体系研究

Research on the Quality Training System of Connotative Tourism Talents under the Background of Cultural Tourism Integration

文旅融合是新时代我国提高国家自身软实力和增强民族自信所作出的战略布局。随着我国旅游新业态的不断涌现,人们对旅游的需求更加多元化、多层次。消费需求的升级推动了产业的转型升级,产业的转型升级对旅游从业人员服务方式、管理方式和综合素质提出了新的要求。该文分析了文旅融合背景下内涵式旅游人才培养的必要性,指出内涵式旅游人才应具备文化素质、创新素质、政治素质、身心素质和职业素质五种素质,在此基础上,构建了内涵式旅游人才素质培养体系。

Cultural and tourism integration is a strategic layout made by China to improve its own soft power and enhance national confidence in the new era.With the continuous emergence of new forms of tourism in China,people's demand for tourism is more diversified and multi-level.The upgrading of consumption demand promotes the transformation and upgrading of the industry.The transformation and upgrading of the industry puts forward new requirements for the service mode,management mode and comprehensive quality of tourism practitioners.Under the background of integration of culture and tourism,the article analyzes the necessity of cultivating connotative tourism talents,and points out that connotative tourism talents should have five qualities:cultural quality,innovative quality,political quality,physical and mental quality and professional quality,on this basis,the article constructs the quality training system of connotative tourism talents.