新工科背景下学科竞赛驱动的电子商务专业课程教学创新模式探索——以《客户关系管理》课程为例

Exploration on Innovative Teaching Mode of E-Commerce Course Driven by Subject-Oriented Competition under New Engineering Background——An Example of Course of Customer Relationship Management

针对电子商务专业学生学习和培养现状,遵循新工科的人才培养目标相关要求,提出了学科竞赛驱动的电子商务专业课程教学创新的5个举措。以立德树人为根本任务,引导学生参加学科竞赛,提高学生创新创业实践能力为目标,在教学中借助不同教学方法、教学辅助工具,培养学生的“3+3”综合能力,使电子商务课程教学更加符合新工科对电子商务人才的培养需求。

In view of the current situation of e-commerce major students’learning and training,and in accordance with the requirements of talents training objectives of new engineering,this paper puts forward five measures of e-commerce major course teaching innovation driven by discipline competition.Taking moral education as the fundamental task,guiding students to participate in discipline competitions and improving students’practical ability of innovation and entrepreneurship as the goal,we cultivate students’comprehensive ability of"3+3"with the help of different teaching methods and teaching AIDS.So that e-commerce course teaching can be more in line with the new engineering training needs of e-commerce talents.