实践导向的《网络营销》课程教学创新改革与实践

Practice Oriented Teaching Innovation Reform and Practice of Network Marketing

随着我国电子商务的持续发展,对网络营销人才的需求日益增加,但由于多种原因,导致网络营销人才培养与实际需求脱节。该文以高校《网络营销》课程教学现状入手,分析教学过程中存在的问题,以实践为导向,从课程内容、教学理念、教学方式和教学评价等角度进行改革,探索《网络营销》课程教学的新模式。

With the continuous development of E-commerce in China,the demand for network marketing talents is increasing,but due to a variety of reasons lead to the disconnection between network marketing talents training and the actual demand.This paper starts with the teaching status quo of Network Marketing course in colleges and universities,analyzes the problems existing in the teaching process,takes practice as the guidance,carries on the reform from the angle of course content,teaching idea,teaching method and teaching evaluation,and explores the new teaching mode of Network Marketing course.