线上线下融合教学在职业本科教育中的实践与探索——以《现代市场营销学》课程建设为例

The Practice and Exploration of OMO at the Vocational Education of the Undergraduate Level——Take the Modern Marketing as an Example

在职业本科课程建设中,线上线下融合教学模式能够实现线下支持线上、线上赋能线下的高效融合,塑造现代职业教育的“互联网+”教学模式。虽然该教学模式优点突出,但仍在探索初期。该文在《现代市场营销学》课程中,对该模式做了初步探索,从课程结构、内容、线上线下资源等方面进行了规划和调整。最后指出OMO教学模式借助技术手段打通线上和线下、虚拟和现实场景中各结构、层次、类型的数据,对职业本科教育提质升级具有重要的现实意义。

In the construction of vocational undergraduate courses,the OMO teaching model can support the offline teaching to integrate the online teaching efficiently,therefore re-shaping the Internet+teaching model of modern vocational education.Although OMO has outstanding advantages,it is still in the early stages.The author made a preliminary exploration of Modern Marketing by re-planning the course structure,content,online and offline resources,etc.At the end of the article,it is pointed out that the OMO teaching model uses technical means to open up data from various resources,online,offline,virtual and real scenes,etc.,which has important practical significance for the innovation and development of vocational undergraduate education.