摘要
自媒体以其信息传播主体的普遍性和个性化、信息传播方式的交互性和即时性等优势为大学生提供了新的生活与学习平台,有利于大学生知识的获取和个性的培养,但其信息传播内容的随意性、碎片化冲击着大学生的价值观念与思维方式。自媒体在给高校思想政治教育实效性带来机遇的同时,也使传统思想政治教育模式、思想政治教育话语权、主流意识形态等面临着挑战。
The emergence of we media,with its advantages of universality and individuality of the subject of information transmission and the interactivity and immediacy of information dissemination,provides a new life and learning platform for college students,which is beneficial to the college students’knowledge acquisition and development of individual character,but the randomness and fragmentation of the content of information dissemination will impact on students’values and mode of thinking.When we media brings opportunities to the effectiveness of ideological and political education in college,but it also challenges the traditional ideological and political education model,the discourse right of ideological and political education,and the mainstream ideology.
作者
刘志莹
王毅
LIU Zhiying;WANG Yi(Institute of Marxism,Xinjiang University,Urumqi Xinjiang,830046,China)
出处
《创新创业理论研究与实践》
2021年第9期184-186,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
2016年教育厅思政专项(16ZJY08)《互联网+对新疆高校在校大学生思想学习生活等影响的调查研究》的研究成果
2018年新疆维吾尔自治区教改一般项目(2018-JG-16)“《中国近现代史纲要》线上线下混合式教学改革实践与探索”阶段性成果
关键词
自媒体
思想政治教育
实效性
机遇
挑战
We Media
Ideological and political education
Effectiveness
Opportunity
Challenge
