高校电子商务专业创新创业教育问题及对策

Problems and Countermeasures of Innovation and Entrepreneurship Education of E-Commerce Major in Colleges and Universities

在"大众创业、万众创新"的时代背景下,高校电子商务专业在人才培养过程中应以创新创业思维和能力培养为目标,积极优化现有人才培养方案和模式,培养企业发展所需人才。该文通过分析电子商务专业创新创业教育的现实意义,对当前高校电子商务专业创新创业教育过程中存在的问题进行梳理,剖析问题产生的原因,并针对性地提出改进对策。

Under the background of"mass entrepreneurship and innovation",e-commerce major in Colleges and universities should take the cultivation of innovative and entrepreneurial thinking and ability as the goal,actively optimize the existing talent training program and mode,and cultivate talents needed by enterprise development.By analyzing the practical significance of innovation and entrepreneurship education of e-commerce major,this paper sorts out the problems existing in the process of innovation and entrepreneurship education of e-commerce major in colleges and universities,analyzes the causes of the problems,and puts forward improvement countermeasures.