高职电子商务专业实训教学模式对学生创业技能影响研究

Research on the Influence of E-commerce Professional Training Teaching Mode on Students’ Entrepreneurial Skills in Higher Vocational Colleges

高职院校电子商务专业可通过一系列实训练习培养学生的创新创业技能。该研究依据学生的评价,以终端链模型和层次分析图作为研究方法,得出结论:虽然通过电子商务专业实训教学模式,学生创业技能不断提高,但学生接受高风险商业竞争环境的动机不足。因此,高职院校在今后的电子商务实训教学中应将风险教育纳入其中。

Vocational colleges cultivate innovative and entrepreneurial skills through a series of practical training.Based on the evaluation of students, this study uses terminal chain model and analytic hierarchy process(AHP) as research methods. It concludes that although students’ entrepreneurial skills are constantly improved through the practical teaching mode of e-commerce major, students’ motivation to accept high-risk business competition environment is insufficient. Therefore, risk education should be included in the practical teaching of e-commerce course in higher vocational colleges.