新媒体时代广告学专业“三维立体”实践教学体系的构建与成效

Construction and Effect of “Three Dimensional” Practice Teaching System of Advertising Specialty in the New Media Era

以黑龙江财经学院广告学专业创新创业实践创客空间为依托进行研究,阐述了该校符合学生个性和需求的多层次多选择的"三维立体"的实践教育方式,提出了结合创新创业的纵向改革的四个全程的实践教学体系,还提出了横向改革多项互联的实践教学体系,包括校企合作的应用,广告学专业创客空间的建设以及新媒体平台的运用。最后,由点带面,分析了新媒体时代开展广告学专业创新创业教育所取得的成效,希望该研究可为广告学专业实践教学的改革创新提供借鉴。

Based on the department of advertising creative practice and based on guest room,elaborated the school can meet the demand of students’personality and multi-level multiple choice"three-dimensional"way of practice education,puts forward the combination of innovative undertaking longitudinal four of the distance of the reform of practice teaching system,and also puts forward the reform of transverse several interconnected system of practical teaching,including the use of cooperation between colleges and advertising for the construction of the professional and the guest room,and the application of new media platforms.Finally,this paper analyzes the achievements of innovation and entrepreneurship education of advertising major in the new media era,hoping that the research can provide reference for the reform and innovation of advertising practice teaching.