论创建英语网络自助学习平台需要考虑的问题——以微信公众号为例

Analysis of the Problems in Creating An English Online Self-help Learning Platform——Take WeChat Official Accounts as An Example

该文通过对玉溪师范学院大学生英语网络学习现状的分析,总结出该校大学生在英语网络学习方面存在的实际问题。为了提高学生自主、自助学习英语的便利程度,以现代多媒体和网络学习平台为基础,以"Interesting,Innovating,Improving,Increasing"为理念创建了I英语学习小站微信公众号并完成了相关问卷调查。根据问卷调查结果及I英语学习小站公众号的后台数据,探讨了英语网络自助学习平台的创建需要考虑的问题:平台定位、内容创新和内容互动。并在此基础上提出了优化措施:找准清晰定位、创新推文内容和互动多元化。

Based on the analysis of the current situation of College Students’English online learning in Yuxi Normal University,this paper summarizes the practical problems existing in the college students’English online learning.In order to improve the convenience of students’autonomous and self-help learning,based on modern multimedia and network learning platform,the WeChat public official account of I English learning station was established based on the concept of"Interesting,Innovating,Improving,Increasing"and completed the related questionnaire survey.Based on the survey results and the background data of official account of I English learning station,the problems of platform creation,content creation and content interaction are discussed.On this basis,the optimization measures are put forward,such as accurate positioning,innovative tweet content and interactive diversification.