“互联网+”时代我国动漫产业现状分析与创新发展策略探究

Analysis of the Current Situation of Chinese Animation Industry and Exploration of Its Innovative Development Strategy in the Era of "Internet Plus"

最近几年,国内动漫产业的发展势头十足,在国民经济中的占比不断增加,但不可否认的是,国内动漫产业和日本、美国等相比还有一定距离,在本土竞争与国际竞争中,国内动漫企业的地位还是较为被动的。由于互联网开始将线上、线下场景打通,很多产业开始在互联网中进一步重构,尤其是以动漫为代表的文化产业。该文主要对"互联网+"时代背景下我国动漫产业的发展现状进行论述,同时对动漫产业发展过程中存在的问题进行分析,并从全龄化动漫、完善网络众筹机制、提高受众互联网媒介素养等方面入手,提出我国动漫产业发展的主要对策,期望对我国动漫产业的发展提供一些思路。

In recent years,the development momentum of domestic animation industry is full of momentum,and the proportion of domestic animation industry in the national economic growth is increasing,but it is undeniable that there is still a certain distance between domestic animation industry and Japan,the status of domestic animation enterprises is relatively passive in the local competition and international competition.As the Internet began to open up online and offline scenes,many industries began to further reconstruct in the Internet,especially the cultural industry represented by animation.China Internet plus era is the main topic of this paper.The development of China’s animation industry is discussed.Meanwhile,the problems in the development of animation industry are analyzed.From the aspects of whole age animation,improving the network crowd financing mechanism and improving the audience’s Internet media literacy,the main countermeasures for the development of Chinese animation industry are put forward.The exhibition provides some ideas.