高校电子商务慕课建设与教学的问题分析及对策研究

Problem Analysis and Countermeasures Study of Ecommerce MOOCs Construction and Teaching in Colleges

该文运用网络调查、描述性统计分析和文本分析等方法调研了主流慕课平台上电子商务专业课程资源的基本情况,包括开课单位、教学团队和课程内容等方面。然后,运用回归分析方法研究影响选课人数的关键因素。在此基础上,探讨慕课建设和教学存在的问题,并尝试提出应对策略。该研究对于高等学校教育教学理论的发展具有重要理论意义;同时,对于慕课资源建设、高校教学安排调整和教师教学方法改进具有重要的现实意义。

This paper uses methods such as network survey,descriptive statistical analysis and text analysis to investigate the basic situation of e-commerce course resources on mainstream MOOC platforms,including aspects such as the department of course,teaching teams,and course content.Then,the regression analysis method is used to study the key factors that affect the number of students.On this basis,the problems in the construction and teaching of MOOCs,and the corresponding strategies were attempted.This research has important theoretical significance for the development of education and teaching theories in colleges and universities;at the same time,it has important practical significance for the construction of MOOC resources,the adjustment of college teaching arrangements,and the improvement of teachers’teaching methods.