关于《市场营销学》课程思政的思考

Research on the Ideological and Political Thinking about the Course of Marketing

当前,课程思政是当前我国高校教育教学改革的主流方向。该文深刻挖掘了《市场营销学》课程中的思政元素,并结合该课程内容特点、学生特性,探讨如何将《市场营销学》中的思政内容融入课堂教学中的对策。

At present,ideological and political education is the main direction of the reform of higher education in China.This paper deeply explores the ideological and political elements in the course of marketing,and Combined with the characteristics of the course content and students,discusses how to integrate the ideological and political contents of marketing into classroom teaching.