众创视角下的大学生创业意愿影响因素分析

Analysis of Influencing Factors of College Students’ Entrepreneurial Intention from the Perspective of Crowd Innovation

在全面落实实施"大众创业、万众创新"的进程中,大学生作为创业的新生力量,是推动社会进步的栋梁之材,对于经济发展特别是创新领域发展起到了重要的作用。该文阐述了众创的概念和内涵,同时对大学生创业的特点进行分析,基于众创视角下分析大学生创业受到政策、市场环境等影响,会对大学生创业意愿起到物质和精神方面的作用。

In the process of fully implementing"mass entrepreneurship and innovation",college students,as a new entrepreneurial force,are pillars of social progress,for economic development,especially in the field of innovation development has played an important role.This paper expounds the concept and connotation of mass entrepreneurship,and analyzes the characteristics of college students’entrepreneurship.Based on the perspective of mass entrepreneurship,it analyzes that college students’entrepreneurship is affected by policies and market environment,which will play a material and spiritual role in college students’entrepreneurial intention.