文化创意产业发展背景下包装设计的创新探究

Exploration on the Innovation of Packaging Design under the Background of the Development of Cultural and Creative Industries

文化创意产业是我国最近几年才兴起的产业,它涉及了很多的行业,使其在我国得到了飞速的发展,并使每个行业或多或少的都受到了文化创意产业的熏陶。尤其是包装行业,该文从整体的角度出发对包装设计行业的状况以及存在的问题进行了研讨,并与文化创意产业对包装设计行业的重要作用以及包装设计领域提出了一些创新性的举措,为相关行业的发展发挥一些启迪性的作用。

The cultural and creative industry is a kind of industry that has arisen in recent years in our country,and it is involved in many industries,so that it has developed rapidly in our country,and has made each industry more or less influenced by the cultural and creative industry.In particular,in the packaging industry,this paper discusses the situation of the packaging design industry and the existing problems from the whole point of view,and puts forward some innovative measures in the field of packaging design and the important role of the culture and creative industry in the packaging design industry and the packaging design field.To play a certain role in the development of related industries.