基于红色家书应用的艺术类高职院校校园文化品牌建设路径研究

Research on the Path of Campus Cultural Brand Construction of Art Vocational Colleges Based on the Application of Red Family Letters

艺术类高职院校建设校园文化品牌,不仅有助于打造特色鲜明的高职院校,也有助于培育和弘扬大学精神,还有助于增强全校师生凝聚力。尤其是在红色家书视域下,艺术类高职院校建设校园文化品牌对于提升思想政治教育效果具有重要作用。对此,各艺术类高职院校应当强化品牌共建意识,营造红色家书育人的文化氛围;发挥第二课堂功能,开展以红色家书为主题的校园文化活动;重视提升品牌传播力,扩大红色家书品牌的社会影响。

The construction of campus culture brand in art-based vocational colleges not only helps to create distinctive higher vocational colleges,but also helps to cultivate and promote the university spirit,and also helps to strengthen the cohesiveness of teachers and students throughout the school.Especially in the field of red books,the construction of campus culture brands in art-level vocational colleges plays an important role in improving the effect of ideological and political education.In this regard,all art-level higher vocational colleges should strengthen the awareness of brand building,create a cultural atmosphere for red books and educate people;play the second classroom function,carry out campus cultural activities with the theme of red books;pay attention to enhance brand communication and expand The social impact of the red book brand.