英语学习类APP同质化现象与对策探析

Countermeasure Research on Homogenization of English Learning APPs

由于互联网和物联网的快速普及,大数据时代到来,广大英语学习者们为了摆脱以往低效枯燥的抄写背诵等学习方式,倾心于为英语学习而开发的APP,使得此类APP市场越来越大。目前,英语学习类APP处于快速的扩张时期,但大多数处于教育部门学习监管灰色地带,游离在监管之外。有不少英语学习类APP设计团队为了扩大市场的份额,极其忽视APP的内在质量,根本目的在于营销,英语学习类APP提供的专业英语知识服务同质化严重、服务内容大同小异,甚至出现互搬互仿现象严重,在营销中就会出现恶性竞争方式,却对学习者带来困扰。因此,该文针对APP同质化现象,对该省高校学生做了相关调查,随之进行分析与对策建议。

With the development of Internet,the era of Big Data has arrived.Nowadays,an increasing number of English learners are seeking to get rid of the inefficient and dull learning methods of copying and reciting by using the aid of APPs of all description developed for the purpose of English learning.At present,English learning apps are fast growing,but most of them are beyond supervision in education department.In order to expand the market share,many English learning APP designers have neglected the inherent quality,just for profit.The homogenization of English learning APP is serious,and even mutual imitation.Vicious competition breaks up in the marketing,which leads to great dilemmas for learners.In this paper,relevant investigations on homogenization were conducted among students in this province,then analysis and countermeasures are followed.