基于产教融合下课程改革的研究与实践——以电商专业《网店客服》课程为例

Research and Practice of Curriculum Reform Based on the Integration of Industry and Education--Taking the Course of Online Shop Customer Service for E-commerce Major as an Example

本文以电子商务专业《网店客服》课程为案例,探讨一种引入产教融合项目的课程改革设计;通过深入课程改革思路、课程教学项目和课程教学流程以理清基于产教融合课程的教学开展;为探索建立校企相互依存的命运共同体积累经验和总结方法。

This paper takes the course of"Customer Service in Online Shop"for e-commerce major as an example to discuss the curriculum reform design of introducing the project of integration of industry and education;to clarify the teaching development based on the course of integration of industry and education through in-depth curriculum reform ideas,curriculum teaching projects and curriculum teaching process;and to explore the fate of establishing the interdependence between schools and enterprises.Community accumulates experience and summarizes methods.