摘要
移动智能媒体时代,社交媒体俨然成为现代人际交往沟通的主要途径,"打卡学习"的分享形式也逐渐形成一种热潮,用户可以通过"打卡"这一具有仪式性的行为,量化记录学习进程,通过他人的"点赞"或评论,"打卡"行为被赋予更多的社交属性,形成了"学习+社交"的新型学习模式。文章通过问卷调查、数据分析、以及深度访谈等方法,对打卡学习的社交功能及其效果进行研究。针对移动通信新时代社交化学习所反映出的问题,结合传播学知识进行反思与展望,文章为当下网络文化以及虚拟空间社交化学习提供了一种可行的解读和效果提升策略。
According to the 2019 WeChat annual data report,this app has 1.15 billion monthly active users,and WeChat’s"punching learning"form has gradually formed a boom.Users can record and quantify their learning through the ritual behavior of"clocking in",realize interpersonal communication through comments and praise of friends,and also give"clocking in"behavior more social attributes,forming a new learning mode of"learning+socializing".Through questionnaires,in-depth interviews and data analysis,this paper studies the social function and effect of"punching learning".In order to solve the problems raised by learning socialization in the era of mobile internet,from the perspective of communication studies,we aim to provide a feasible interpretation of the current network culture and virtual space sociality.
作者
陈琦
张丰扬
CHEN Qi;ZHANG Feng-yang
出处
《未来传播》
CSSCI
2021年第4期48-59,121,共13页
Future Communication
基金
国家社会科学基金重大项目“互联网群体传播的特点、机制与理论研究”(15ZDB143)。
