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近十年国产电视剧中的口罩佩戴行为分析

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摘要 本文借助社会认知理论和拓展的精细加工可能性模型,运用内容分析方法,探讨新冠肺炎疫情暴发前的十年(2010-2019年)国产电视剧中的口罩佩戴行为。研究发现,电视剧中的口罩佩戴行为具有明显的偏向性,以一般民众出于遮挡面容的目的为主,因健康问题佩戴口罩的行为并不多见。而且,还存在一定比例的错误佩戴医用口罩的示范,相关角色因佩戴口罩问题会承受到社会压力。
出处 《传媒论坛》 2022年第20期31-34,共4页 Media Forum
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