2018年我国传媒上市公司财务绩效分析——基于因子分析法的研究

Financial Performance Analysis of China’s Media Listed Companies in 2018——Based on Factor Analysis

本文基于统计学科中因子分析法的研究方法,对我国2018年105家传媒上市公司的14类财务指标数据形成的面板数据输入SPSS统计分析软件进行分析。通过实证分析认为,2018年传媒上市公司中的互联网及相关服务业综合财务绩效表现最好,广告业其次,广电业一般,新闻出版业较差。

Based on the research method of factor analysis in statistics,this paper uses SPSS statistical analysis software to analyze the panel data formed by 14 types of financial index data of 105 Media Listed Companies in 2018.Through empirical analysis,this paper believes that in 2018,the comprehensive financial performance of Internet and related service companies in media listed companies is the best,followed by advertising industry,radio and television industry in general,and press and publication industry in poor condition.