设计战略视角下关于高校乡建设计竞赛的思考

Thoughts on University Rural Construction Design Competitions:A Design Strategy Perspective

随着国家“乡村振兴”战略的颁布和实施,乡村建设业已成为社会焦点。诸多项目主导者已不满足于指定建筑师完成具体的建筑作品,而是希望利用热点事件激发建筑以外的效益。高校设计竞赛作为建筑界培养新人、选拔优秀作品的惯常性教学活动,也逐渐被作为一种营销策略而展开。本文从设计战略学的视角,思考如何使高校乡建设计竞赛在成为可持续的教学实践的同时,也带来积极的社会效应和经济价值,真正做到在结合教学的过程中实现服务乡村建设的目标。

With the promulgation and implementation of the national“rural revitalization”strategy,rural construction has become a focus of society.Many project leaders are no longer satisfied with buildings completed by appointed architects,but also hope to use hot events to stimulate benefits beyond the buildings per se.As a habitual teaching activity for cultivating new talents and selecting excellent works in the architectural field,university design competition has also been gradually launched as a marketing strategy.From the perspective of design strategy,this paper considers how to make the rural construction university design competition a sustainable teaching practice,while also bringing positive social effects and economic value,so as to truly serve the goal of rural construction in the process of teaching practice.