小微企业市场营销管理的现状及其应对策略

Current Situation of Marketing Management in Small and Micro Enterprises and Its Countermeasures

当前我国很多小微企业缺乏市场营销的管理能力,导致自身的核心竞争力变差。很多小微企业脱离了以销售为主体的营销概念,这也是导致我国小微企业市场营销管理受到阻碍的原因之一,因此我们要改进我国小微企业的管理营销现状,迎合经济全球化的发展潮流,挑战小微企业面临的市场竞争压力,保障小微企业能够在市场经济的环境下获得更多的经济收入,赢得更光明的发展前景。

At present,many small and micro enterprises in China lack the management ability of marketing,which leads to the deterioration of their core competitiveness.Many small and micro enterprises are divorced from the marketing concept of sales as the main body,which is one of the reasons that hinder the marketing management of small and micro enterprises in China.Meet the development trend of economic globalization,challenge the market competition pressure,ensure that small and micro enterprises can get more economic income and win brighter development prospects.