供应链管理背景下的湖北省农村电商物流发展模式探究

On the Development Path of Rural E-commerce Logistics in Hubei rovince from the Perspective of Supply Chain Management

湖北省大部分农村地区的物流还是比较落后的,面临着配送时间长,寄件贵,取件二次花费,无法送到用户手中等问题,制约着工业品下乡,农产品进城,严重影响着村民的生活品质和经济收入,影响乡村振兴的步伐,通过实地调研及文献的查阅发现影响农村电商物流发展缓慢的主要原因是高昂的物流成本,从农村电商物流供应链管理视角出发,制定出湖北省农村电商物流发展路径,以期提升其农村电商物流服务能力,助力乡村振兴。

Logistics in most rural areas of Hubei Province is still relatively backward,facing the problems of long delivery time,expensive delivery,second cost of picking up pieces,unable to reach the users,which restricts the industrial products to go to the countryside and agricultural products to the city and therefore,severely limited the life quality and economic income of people living in the villages.Through field investigation and literature review,it is found that the main reason for the slow development of rural e-commerce logistics is the high logistics cost.From the perspective of rural e-commerce logistics supply chain management,the development path of the rural e-commerce logistics distribution in Hubei province has been put forward here in order to enhance the logistics service capability of rural e-commerce providers and to help rural villages revitalization.