市场营销学翻转课堂的应用设计

Application Design of Flipped Classroom in Marketing

目前我国越来越多的普通本科向着应用型本科转变,这对于如何提高学生的知识结构和技能水平也提出了新挑战。将翻转课堂的教学模式应用到市场营销学的创造和获取顾客价值中,通过详细的教学设计流程,增加学生对学习的兴趣,使学生充分发挥主观能动性,帮助学生将理论知识迅速转化为专业技能,为应用型本科高校培养高素质人才奠定坚实基础。

Nowadays,more and more regular colleges and universities in China are turning to application-oriented ones,during which new challenges of how to improve students’ knowledge structure and skill level are presented.This paper focuses on the application of flipped classroom teaching mode in marketing,or rather,taking the class teaching of creating and obtaining values for customers as an example. Through a detailed teaching process design,it is expected to increase students’ interest in learning,make students give full play to their subjective initiative,help them quickly turn theoretical knowledge into professional skills and lay a solid foundation for cultivating high-quality talents as well.