跨境电商综试区建设对安徽家电产品出口影响

The Influence on Export of Anhui Household Electrical Appliances by Construction of Cross-border E-commerce Comprehensive Pilot Area

近些年安徽家电产品出口贸易数据显示:作为全国重要家电生产基地,安徽省家电产品传统出口方式极易受国际市场行情影响,出口波动较大。而从2016年开始建设的中国(合肥)跨境电子商务综合实验区,开启了安徽传统外贸企业跨境电商之路,跨境电商综试区建设无疑给安徽省家电产品出口带来了新的机遇。本文旨在通过分析安徽片区的跨境电商综试区建设对安徽家电产品出口的影响,剖析制约跨境电商综试区推动家电产品出口的因素,并总结改进措施。

In recent years,the export trade data of Anhui household appliances show that:as an important household appliances production base in China,the traditional export mode of Anhui household appliances is easily affected by the international market,and the export fluctuates greatly.The construction of China(Hefei)Cross-border E-commerce Comprehensive Pilot Area,which started in 2016,has opened the way of cross-border E-commerce for many traditional foreign trade enterprises in Anhui.The construction of Cross-border E-commerce Comprehensive Pilot Area undoubtedly brings new opportunities for the export of household appliances in Anhui Province.This paper analyzes the influence on the export of Anhui household appliances by the construction of comprehensive pilot area.By analyzing the restricting factors in promoting the export of household appliances in Cross-border E-commerce Comprehensive Pilot Area,it summarizes the improvement measures.